Useful Mobile Optimization Tips for Social Media Marketing

In this day and age, more people are using their mobile devices to access the internet than they are using their desktop and laptop computers. More specifically, consumers spend more time accessing social media from their mobile devices than any other electronic device. What’s more, mobile users are also known to share twice as much social media content compared to those who use desktops and laptops.

Therefore, a big part of your web monetization strategy requires you to focus on making the most of social media marketing to attract the attention and interest of mobile users. Social media is one of the best ways to target, interact, and engage your mobile audience.

Successful social media marketers are constantly thinking about how they can best use mobile-optimization to get more out of their social media posts from mobile consumers. The following are some tips on how you can do the same:

• Facebook tabs need to be accessible. An estimated 78% of US Facebook users access the social network at least one a month with their mobile. Therefore, an important part of marketing your business on social media is to have Facebook tabs. These tabs help mobile users to easily read and interact with each tab. There are different ways that you can create the tabs that you need. One of the simplest ways is to use a third-party app provider like Tabsite or ShortStack. 


• Use camera-dependent networks. Social media platforms like Vine and Instagram were created specifically for mobile devices. You can give your brand exposure on these platforms and reach the users who use them by taking pictures and video and immediately sharing these experiences with those who follow you. This is a great way to make an instant connection and boost sharing.

• Use location-based marketing to your advantage. You can tailor information based on a mobile user’s location. This gives you the advantage of providing ads, deals, etc. to users that apply to their location. Users can benefit and take immediate action on the information they receive, because it is relevant to wherever they happen to be.


• View your content as a mobile user. Don’t expect that everything you post will automatically look great in a mobile feed. View your sites, posts, etc. via your smartphone device as if you were a consumer to see exactly what mobile users are seeing. Make sure things look good before you post.

• Sharing is important. If you want mobile users to share what you post, make sure that they can easily do this from mobile devices. If there are too many steps involved, no one will share anything. Things need to be straightforward and as easy as a screen tap.

• Links need to be mobile-friendly. If you post a link, make sure it takes users to a mobile-friendly site. Non-mobile sites won’t display well on screens.

• Relevancy is important. Whatever posts you create on your social media sites, make sure that they are relevant to mobile visitors. Targeting mobile users means that what you advertise needs to not only appeal to them, but must apply to them, too.

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