Five Things that should be on All E-Commerce Sites

Consumers have come to expect certain standards from e-commerce websites. You might notice when you come across a site on the Internet that does not look right. Sometimes it is overuse of heavy graphics or a very non conventional navigation system, but when a website is too far out of the norm, it can be cause for concern with potential customers. While your website should have its own unique personality, these five features or functions should be included on every e-commerce website.

                         


Security Seals
Stories of hacked credit cards and scams pervade the Internet, making users wary of shopping at sites they are unfamiliar with. Help build their confidence in your site by including security seals. There are many options available, such as: Identity verification seals (BBB Online, SquareTrade, Comodo), Anti-Hacking seals (SquareTrade, HackerSafe), Privacy seals (ESRB, TRUSTe, BBB Online), SSL seals (Comodo, GeoTrust, Verisign), Rating seals (Shopzilla, Yahoo, Shopping.com).

These different seals appeal to different concerns voiced by customers, but be wary of including too many and cluttering up your website.

Links to Your Social Media Pages
Give your customers additional ways to connect by including links to your social media pages on sites such as Facebook, Twitter and Google+. These outlets offer spontaneous communication with your customers and give you the ability to post specials, deals and important news.

Clear Contact Information and Policies
Make your policies easy to understand and obvious to find. Clearly state your shipping policies, such as whether you offer expedited shipping and what your returns are. List your payment methods, including credit cards, PayPal if applicable and any subscription management options you offer.

Product Reviews
One thing Amazon has done really right is to embrace customer reviews on its site, making it the go-to source for user opinions on thousands of products. Let your customers voice their opinion on your site and give other customers the benefit of user added content to help them make their shopping decisions.

Newsletter Signup
It is much more expensive to continuously gain new customers than it is to keep existing customers. Offer a newsletter signup to keep in touch with your customers; they are actively seeking what you have to offer and are more likely to buy again if you stay in contact.

By providing streamlined options that have become standardized on many e-commerce sites, you can increase customer confidence, create a professional impression and reap the rewards of knowing your customers’ needs.

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1 comments

February 12, 2014 at 7:02 AM

While your website should have its own unique personality, these five features or functions should be included on every e-commerce website. product review sites

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