The technical advancements in
the present world are at an enormous and rapid rate. Technology has also played
its part in the animation industry. Animation has been widely popularized and
utilized to a great extent. With the help of animation one can improve a
webpage as well. In the yesteryears it was more of graphics and images that
occupied most sections of the web page. The latest advancements in the
animation industry have brought a lot of visual effects and have helped in
creating exceptional website. When an animation is created in a web page, there
are certain advantages added to that. One
of biggest reasons for adding animation in a page is that it grabs a lot of
viewer attention, because any type of motion attracts viewers. This also helps
in giving a clear idea to the viewer as well as act as an entertainment. It
should be also understood that the purpose of an animation should be clear and
the web page developer needs to remember he should not overdo the animation. It depends on the business for which the
webpage is created and based on these, animations are created. Certain websites
based on business or other formal/professional websites may actually require
less animation features.
Here are basic factors that help in developing
a website with the help of animation -
- Improvised
attentions for viewers – It is always noticed and found that the human
eyes track movement at a faster pace. With the help of an animation the
viewer attention is normally drawn to that animated object. This is one of
the biggest factors why most of the online advertisements have animated
visuals.
- Faster
reaction from viewers - With the help of animation, an instant reaction
can be created among the viewers. Online visitors do have a tendency to
explore the ad banners that appears on a web page.
- Build
an impression – A visual image can definitely create a much better
impression than just plain words or content. This also helps in marketing
various products through a web page.
- Target
market audience- The web page marketing strategy works different for
various businesses. Although it’s the young crowd that utilizes the web
page specifications and marketing strategies can based on business type
and expected target audience.
- Entertainment
value can be created- Since animation draws a lot of attention, the
entertainment value created by animation is always high.
Michael is a freelancer writing, currently working with Zco Corporation.